Wales Women in STEM

LOGO DESIGN

The Challenge

USW approached me with the challenge to develop a visual logo to represent the new ‘Wales Women in STEM (Science technology engineering maths) ‘ project that the university is undertaking, therefore a quick turnaround was required.

Solution

I worked alongside them to develop a batch of logo concepts that would bring together the most important elements that needed to be conveyed. We whittled down the concepts to this final design, that incorporates two shape based icons that have been designed to convey the silhouette of a woman whilst enforcing the Science technology engineering and maths element by utilising simplistic shapes.