This was a hypothetical based University project for the brand SURE. They were seeking to increase their brand loyalty, similar to their competitors, they needed to keep ahold of their consumers. By making use of their USP, ‘motion sense technology’ a print-based campaign was to be developed.
The solution was to focus on how their USP would be useful within situations that this motion sense technology would be most impactful. The concept was to based around our own ‘comfort zones’, that sometimes we refuse to expand further than what we deem as safe, to see what we can achieve if we were to step outside the norm. The outcomes are simplistic but encapsulate beauty, showcasing a typical ‘consumer’ breaking through their ‘comfort zone’ thanks to SURE deodorants.