Shoe Embassy – SS19


The Challenge

Shoe Embassy were to unveil a new range of shoe under the identity of SS18. They were in need to develop new content to market over their social-media via PPC and in-store, It was important to consider the brands newly formed identity and how the content is coherent throughout – from web to their storefronts.


I worked closely with the marketing department to develop two motion-graphics based videos to be launched on their facebook, twitter, and instagram pages utilising PPC. The brief was to develop content around the style of the SS18 line, incorporating fun, colourful, and outlandish vibes using only still imagery + sound. Ensuring that the brand is coherent throughout, we further developed this content to be deployed throughout their stores, displayed to customers on their screen showcasing this new line of fun, colour shoes.