S H O E E M B A S S Y
MOTIONGRAPHICS / VIDEO
Shoe Embassy had unveiled a new range of shoes to me under the identity of SS18. They were in need to develop new content to market over their social media pages. It was important to them to consider the brands newly formed identity and how the content is coherent throughout – from web to their storefronts.
I worked closely with them to develop two motion-graphics based videos to be launched on their Facebook, Twitter and Instagram. The brief was to develop videos around the style of the SS18 line, fun, colorful, outlandish and the only resources we had available was still imagery. Therefore it was important to make sure the sound design was able to make up for the lack of motion content.Keeping in mind the coherent identity, agreeably we further developed a continuous loop video that had been deployed on the screens throughout their stores, showcasing this new line of fun and colorful shoes.