C U S T O M B R O L L Y
WEB DESIGN + PHOTOGRAPHY
Custombrolly specialise in providing corporate branded umbrellas to businesses worldwide. The USP that differentiates themselves from competitors is their vast line of customisation options ranging from Pantone print, engraved handles and interior canopy printing. Unfortunately, over the past few years, they have been unable to gain any further customers due to their outdated website and photography.
It was apparent that looking over their previous structure there was no coherent visual branding that tied it all together, therefore we needed to first establish a brief ‘visual brand’ that would flow from both online to offline (print) and since the existing business was missing this it was, therefore, important to have this implemented. I then further developed the infrastructure of the business in the form of a desktop, mobile, and tablet friendly website. Turning visitors into potential leads thanks to the user-friendly forms and vibrant product photography that was conducted.
An important part of the project was that the client wanted the photography to stand out above all else, moving away from the conventional studio imagery on white backgrounds. It was, therefore, important to capture the content in natural environments directing the style towards low saturation , building upon the corporate undertones of seriousness and sophistication